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    <loc>https://www.wordschmidt.co/portfolio/project1-2a9e7-7dcjh</loc>
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      <image:title>Portfolio - Book typography proposal</image:title>
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    <loc>https://www.wordschmidt.co/portfolio/project3</loc>
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      <image:title>Portfolio - Agency content strategy</image:title>
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      <image:title>Portfolio - Agency content strategy</image:title>
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      <image:title>Portfolio - Agency content strategy</image:title>
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      <image:title>Portfolio - Agency content strategy</image:title>
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      <image:title>Portfolio - Agency content strategy</image:title>
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      <image:title>Portfolio - Agency content strategy</image:title>
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      <image:title>Portfolio - Agency content strategy</image:title>
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    <loc>https://www.wordschmidt.co/portfolio/project2</loc>
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    <lastmod>2024-12-01</lastmod>
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      <image:title>Portfolio - Pilot podcast creative lead</image:title>
      <image:caption>A page from the creative brief explaining why we had chosen alum Jay Clouse to be interviewed for our proof-of-concept episode.</image:caption>
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      <image:title>Portfolio - Pilot podcast creative lead</image:title>
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      <image:title>Portfolio - Pilot podcast creative lead</image:title>
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      <image:title>Portfolio - Pilot podcast creative lead</image:title>
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      <image:title>Portfolio - Pilot podcast creative lead</image:title>
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  <url>
    <loc>https://www.wordschmidt.co/portfolio/project1</loc>
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    <lastmod>2024-12-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6015d7e89820e37481b0fe29/233d5803-1d50-41e5-9283-8e5097d9ae59/Only+Way+third+spread.png</image:loc>
      <image:title>Portfolio - Magazine service package 1 - Make it stand out</image:title>
      <image:caption>We enlisted history Professor Hasan Kwame Jeffries to discuss how students have led the call for social change throughout Ohio State’s history. The package included recurring calls to action inviting alumni to further engage with content online.</image:caption>
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      <image:title>Portfolio - Magazine service package 1 - Make it stand out</image:title>
      <image:caption>The final two pages of the package includes stories about the 50th anniversary of the Office of Diversity and Inclusion, an interview with the university’s Chief Diversity Officer and dean of the College of Social Work, and voices of student activists.</image:caption>
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      <image:title>Portfolio - Magazine service package 1</image:title>
      <image:caption>We hired an illustrator specializing in conceptual design to create a bold and powerful image to lead off the package. The image includes recognizable symbolism in the stars and stripes, but readers are invited to make up their own minds about what the illustrator is trying to say, just as they are invited to keep open minds and hearts while taking in the stories to follow.</image:caption>
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    <loc>https://www.wordschmidt.co/portfolio/project2-54jsg</loc>
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    <lastmod>2024-12-01</lastmod>
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      <image:title>Portfolio - Magazine service package 2 - Make it stand out</image:title>
      <image:caption>Lantern alum Shelley Mann wrote an immersive longform feature that threads throughout the package. Other story forms: as-told-to interviews with noteworthy Lantern alumni and technology snapshots.</image:caption>
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      <image:title>Portfolio - Magazine service package 2</image:title>
      <image:caption>The headline of the package is a cheeky play on Ohio State’s scarlet and gray school colors and the joke “What’s black, white, and read all over?”</image:caption>
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    <image:image>
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      <image:title>Portfolio - Magazine service package 2 - Make it stand out</image:title>
      <image:caption>Ohio State’s archives are a treasure trove of images and information. We knew our readers loved some nostalgia with their magazine content and we were delighted to give it to them. For this package, we published this charming photograph of the Lantern staff of 1892 and assigned a freelance writer to track down biographical information about some of the people shown. One takeaway message: Some things never change!</image:caption>
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    <loc>https://www.wordschmidt.co/portfolio/project1-2a9e7-7dcjh-5ytbz</loc>
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    <lastmod>2024-12-06</lastmod>
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      <image:title>Portfolio - Career marketing package 1</image:title>
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      <image:title>Portfolio - Career marketing package 1</image:title>
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      <image:title>Portfolio - Career marketing package 1</image:title>
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      <image:title>Portfolio - Career marketing package 1</image:title>
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      <image:title>Portfolio - Career marketing package 1</image:title>
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      <image:title>Portfolio - Career marketing package 1</image:title>
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      <image:title>Portfolio - Career marketing package 1</image:title>
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      <image:title>Portfolio - Career marketing package 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.wordschmidt.co/portfolio/project1-2a9e7-7dcjh-5ytbz-x6ct7</loc>
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    <lastmod>2024-12-06</lastmod>
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      <image:title>Portfolio - Career marketing package 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Portfolio - Career marketing package 2</image:title>
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      <image:title>Portfolio - Career marketing package 2</image:title>
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    <lastmod>2024-12-06</lastmod>
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      <image:title>Portfolio - Career marketing package 3 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Career marketing package 3</image:title>
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      <image:title>Portfolio - Career marketing package 3</image:title>
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  <url>
    <loc>https://www.wordschmidt.co/portfolio/category/Brand+Journalism</loc>
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    <loc>https://www.wordschmidt.co/portfolio/category/success+story</loc>
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    <loc>https://www.wordschmidt.co/portfolio/category/Folio</loc>
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    <loc>https://www.wordschmidt.co/portfolio/category/Strategy</loc>
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    <loc>https://www.wordschmidt.co/portfolio/category/press</loc>
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    <loc>https://www.wordschmidt.co/portfolio/category/tips</loc>
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    <loc>https://www.wordschmidt.co/portfolio/category/Brand+Expression</loc>
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    <loc>https://www.wordschmidt.co/portfolio/category/Career+Marketing</loc>
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  <url>
    <loc>https://www.wordschmidt.co/first-drafts</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-13</lastmod>
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  <url>
    <loc>https://www.wordschmidt.co/first-drafts/grief-and-work</loc>
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    <priority>0.5</priority>
    <lastmod>2024-03-13</lastmod>
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  <url>
    <loc>https://www.wordschmidt.co/first-drafts/saying-done-is-the-hardest-part</loc>
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    <priority>0.5</priority>
    <lastmod>2023-04-13</lastmod>
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  <url>
    <loc>https://www.wordschmidt.co/first-drafts/letter-from-oslo-sidewalks</loc>
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    <priority>0.5</priority>
    <lastmod>2023-02-28</lastmod>
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  <url>
    <loc>https://www.wordschmidt.co/first-drafts/productivity-trap</loc>
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    <priority>0.5</priority>
    <lastmod>2023-02-28</lastmod>
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  <url>
    <loc>https://www.wordschmidt.co/first-drafts/on-the-clock</loc>
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    <priority>0.5</priority>
    <lastmod>2023-01-19</lastmod>
  </url>
  <url>
    <loc>https://www.wordschmidt.co/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2022-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6015d7e89820e37481b0fe29/1614450294570-GO6CP1IP0V5GICDTYNT8/Woman+standing+in+front+of+glass+garage+door+holding+glasses+under+chin+and+smiling+at+camera</image:loc>
      <image:title>Home - “Write it the way it sounds in your head,” they said.</image:title>
      <image:caption>You gave it your best shot. It still didn’t feel right or sound like you, or like your brand. I’m a coach and editor who can help you connect your brain and your brand to your expression, whether you’re speaking to one or 1 million.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6015d7e89820e37481b0fe29/1612144644324-LZ07QDAO4JMYL5R1UG6J/Cracked+egg+with+bright+orange+yolk+in+a+dark+ceramic+bowl+on+counter+with+other+shell+eggs</image:loc>
      <image:title>Home - The Wordschmidt Method</image:title>
      <image:caption>We’ll work together to understand your audience and how you want to sound when they discover you on the web and social media, in printed materials, anywhere words live. We won’t just get your point across — we’ll make it sing and inspire loyalty and community in your customers, patrons, readers, listeners and users.</image:caption>
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  </url>
  <url>
    <loc>https://www.wordschmidt.co/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-04-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6015d7e89820e37481b0fe29/1614449289149-MQX51X0W3DTWM2R4VTZS/Woman+in+gold+colored+shirt+sitting+in+white+armchair+smiling+and+looking+off+camera</image:loc>
      <image:title>About Schmidt - — Coach &amp; Editor</image:title>
      <image:caption>Meet Kristen Schmidt I’m a veteran editor and writer who excels at stepping into the shoes of audiences and creating experiences that speak to them with words that come from you and you alone. I work side by side with you, helping you learn more about yourself, your business and your audience, and leaving you with the tools you need to keep the conversation going. Email — LinkedIn</image:caption>
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      <image:title>About Schmidt - — Recipe for success</image:title>
      <image:caption>Life, mise en place, and the perfect sauce In a restaurant, mise en place is the prep a cook does ahead of a meal service. In life, it means being ready to be ready to be ready. Thoughtful foresight — being able to see a creation several steps into the future — leads to better results. I don’t just dice onions and mince garlic before dinner. I organize the pantry, maintain an inventory of goods, evaluate it frequently, and replenish supply when it runs low. Preparation makes space for joy in the making. It works for cooking and all creative work. I did not invent mustard vinaigrette, but I do have my own way of making it, and I do, to borrow from Frank’s Red Hot, put that bleep on everything. Make some tonight.</image:caption>
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  </url>
  <url>
    <loc>https://www.wordschmidt.co/connect</loc>
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    <lastmod>2021-04-11</lastmod>
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  <url>
    <loc>https://www.wordschmidt.co/method</loc>
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    <priority>0.75</priority>
    <lastmod>2021-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6015d7e89820e37481b0fe29/1617220893374-NXUCHA9F8XJ3BL261SYH/Graham+cracker%2C+chocolate+and+marshmallow+s%27mores+on+a+dark+counter+surface</image:loc>
      <image:title>Method - We are better together.</image:title>
      <image:caption>Whether we embark on a project that will be seen by thousands or a project you want just one person to notice, collaboration will be our MO. I’ll listen to you, reframe what you’re saying and reflect it back to you. As this conversation continues, your words, your brand and your personality shine. I’m shaping and polishing, but the soul of the raw material and the finished product are all you. The result: Those people, or that one person, you’re hoping to reach will hear you, clear and true.</image:caption>
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      <image:title>Home (Future) - “Write it the way it sounds in your head,” they said.</image:title>
      <image:caption>You gave it your best shot. It still didn’t feel right or sound like you, or like your brand. I’m a coach and editor who can help you connect your mind and your brand to your expression, whether you’re speaking to one or one million.</image:caption>
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      <image:caption>We’ll work together to understand your audience and how you want to sound when they discover you on the web and social media, in printed materials, anywhere words live. We won’t just get your point across — we’ll make them crave more information, your next issue, a relationship with you.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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