Career marketing package 2
Year: 2022
Client: Arts leader and organizer and theater professor looking for a less piecemeal work life and something steady, reliable and sustainable
My Position: Principal, Wordschmidt Consulting
This client had been piecing together her work life for many years: Some work here, some work there. She was naturally inclined to be involved in a lot of things, but she was craving stability and a strong, central source of income for her and her family. She was highly educated and had a strong, broad network in the city where she’d been living for nearly 20 years. She was drawn to program direction, but she wondered whether her experience screamed “programming.”
Approach
We started with a typical discovery process: She completed a mini DiSC assessment designed specifically for resumes and cover letters, a short intake questionnaire, and a lengthy discovery interview. This process follows an initial 30-minute complimentary consultation during which I listen to the client’s needs, answer initial questions, and determine whether we will be a good working fit.
Deliverables
Resume
Custom color palette suited to the client’s position and industry
Graphic elements as appropriate and available
Contemporary design
ATS readable. My resumes will make sense to a computerized reader as well as a human reader.
LinkedIn profile
Keyword optimized throughout
Written in conversational, first-person voice
How-to-drive primer
Live, one-on-one tutorial on how to populate the LinkedIn profile
Includes advice on settings, boosting profile views, catching recruiters’ attention, networking, building connections, applying for jobs.